Not long until the Wimmera Seeds of Growth journey begins!

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Course Structure

Seeds of Growth is an action packed 90 day journey, with content delivered in three steps each week

  • 1. ONLINE CONTENT

    Jump onto this platform and soak up all the videos and theory content to get familiar with the big concepts for the week and link you to bonus resources

  • 2. WEEKLY CHALLENGE & JOURNAL

    Complete the weekly challenge which will be explained online and work your way though the thought prompting questions in the 90 Day Journal

  • 3. JOIN THE WEEKLY WORKSHOP

    Once you have completed steps 1 & 2 you are ready to join your group for the weekly live workshop to discuss how the topics apply to your business

Watch Intro Video

Meet the a previous Seeds of Growth entrepreneur

Meet Your Instructors

Cal Archibald

Cal is a director of Beanstalk, an agriculture innovation agency operating at the fast-evolving intersection of the agriculture, technology and investment sectors in Australia and across Asia. Cal has a background in business and finance and is based in Australia where he and his team work to support farmers and agribusinesses to innovate by leading strategy to navigate and leverage market and technology trends. Cal is passionate about working with high growth startups and scale ups to apply the rigour of lean startup principals to the crazy world of startup businesses.

Justin Ahmed

Justin is a principal at Beanstalk AgTech, an agriculture innovation agency operating at the fast-evolving intersection of the agriculture, technology, and investment sectors in Australia and Asia. Justin has a background in economic development and agribusiness strategy. He has supported a wide range of food and agriculture focused entrepreneurs and organizations - from smallholder farmers in Africa and Asia to Fortune 100 companies - to develop, refine, and execute business strategies. Justin is passionate about supporting food and agriculture entrepreneurs and organizations of all backgrounds and size to tackle new growth horizons, applying new ways of learning and leading along the way.

Barry McGookin

Dr. Barry McGookin is the General Manager of Innovation for Food Innovation Australia with 30yrs in the food and agri-business industry working with innovations both pre and post farm gate. With both a food technology and marketing background, Barry has worked with 150+ companies over the last 6 years, providing Idea-Market and innovation support across the whole Agri-Food supply chain, including the development of new approaches to wheat sales, reducing fraud with Barramundi and high protein snacks for the elderly. As a passionate connector of solutions for companies with questions, one of Barry’s great joys is working with so many inspirational innovative small companies taking on Australia and the world.

Course curriculum

  • 1

    Week 1 - Introductions & what to expect?

    • 1.0 Welcome to Seeds of Growth!

    • 1.1 What to Expect Over the Next 90 Days

    • 1.2 How to use this platform and workbook

    • 1.3 Weekly Challenge - Week 1

    • Upload your 60 second video here

    • Now it's time to meet the crew!

    • Meet Denise

    • Meet Sharron

    • Meet Anita

    • Meet Jenny

    • Meet Claudia

    • Meet Bindy

    • Meet Richard

    • Meet Evan

    • Questionnaire - About your business

    • Get up and running on Slack

    • Get up and running on Zoom for our group workshops

    • 90 Day Seeds of Growth Journal - Download

    • Recording of Week One Workshop
  • 2

    Week 2 - How is the world changing?

    • 2.1 Week 2 Overview

    • 2.2 How is your world changing personally?

    • Simon Sinek - Start With Why

    • 2.3 The value of thinking about how the world is changing?

    • 2.4 How the world is changing fly through

    • Global Trends Deep Dives

    • 2.5 Weekly Challenge - Week 2

    • Weekly Journal - Week 2

    • Week 2 Workshop Recording

  • 3

    Week 3 - How are entrepreneurs responding?

    • 3.1 Week 3 Overview

    • 3.2 How are entrepreneurs like you responding?

    • Natural Evolutions - waste to profit

    • Borthwick Foods - consumer brand development

    • Mitta Valley Beef - cooperative development

    • Ky Valley Dairy - asia market export

    • Gundowring Fine Foods - value adding

    • Milawa Free Range Poultry - Niche premium

    • Swarm Farm Robotics - technology development

    • Karen Sheldon Catering - engage research institutions

    • Agritourism - Tropical Fruit World

    • Bannister Downs Dairy - Attract investment to scale

    • Which example did you find most relevant?

    • 3.3 Weekly Challenge - Week 3

    • Weekly Journal - Week 3

    • Week 3 Workshop Recording
  • 4

    Week 4 - Define your highest potential opportunity

    • 4.1 Week 4 Overview

    • 4.2 Intro to Lean startup thinking

    • 4.3 Purpose of an elevator pitch

    • 4.4 Weekly Challenge - Week 4

    • Upload your elevator pitch

    • Weekly Journal - Week 4

    • Week 4 Workshop Recording
  • 5

    Week 5 - Pressure Test Your Opportunity

    • 5.1 Week 5 Overview

    • 5.2 Purpose of applying Doblin's framework to your business

    • Doblin’s framework explainer video

    • Use Google Trends to Validate or Discover Your Offer

    • 5.3 Doblin's Framework Examples

    • Doblin's 10 Types of Innovation - 30 case studies

    • Weekly Journal - Week 5

    • Week 5 Workshop Recording

    • Week 5 Workshop Recording

  • 6

    Week 6 - Find your highest value customers

    • 6.1 Week 6 Overview

    • 6.2 Overview of Customer Value Canvas

    • Steve Blank on Customer Discovery

    • 6.3 Case Study Explanation of Customer Value Canvas

    • 6.5 How to ask questions to your future customers

    • 6.6 Weekly challenge explainer

    • Weekly Journal - Week 6

    • Week 6 Live Workshop Recording

  • 7

    Week 7 - Define your Business Model [Part 1 - Desirability]

    • 7.1 Week 7 Overview

    • 7.2 Overview of purpose of using Business Model Canvas

    • Business Model Canvas intro video - Strategyzer

    • 7.3 Deep dive on business model canvas

    • 7.4 Example of how to use BMC using case study

    • 7.5 Customer Relationships and Channels

    • Marketing Deep Dive Resources

    • 7.6 Weekly challenge explainer - week 7

    • Weekly Journal - Week 7

    • Week 7 Live Workshop Recording
  • 8

    Week 8 - Define your Business Model [Part 2 - Feasibility]

    • 8.1 Week 8 Overview

    • 8.2 Key activities and resources

    • 8.3 Weekly Challenge - Week 8

    • Weekly Journal - Week 8

    • Week 8 Live Workshop Recording

  • 9

    Week 9 - Refine your business model [Viability]

    • 9.1 Week 9 Overview

    • 9.2 Capturing your business costs

    • 9.3 Different revenue models

    • 9.4 Modelling your business scale up assumptions

    • The Ultimate Guide to Financial Modeling for Startups

    • Weekly Journal - Week 9

    • 9.5 Weekly Challenge - Week 9

    • 10 Most Popular Startup Revenue Models
  • 10

    Week 10 - Subject matter expert deep dive

    • 10.1 Week 10 Overview (it's all about you!)

    • Tell us where you want to deep dive

    • Weekly Journal - Week 10
  • 11

    Week 11 - Building an action plan

    • 11.1 Week 11 overview

    • 11.2 Turning a business model canvas into an action plan

    • 11.3 Digitise your action plan

    • 11.4 Weekly Challenge - Week 11

    • Using Trello to Digitise your Action Plan

    • Weekly Journal - Week 11
  • 12

    Week 12 - Where to from here?

    • 12.1 Week 12 Overview

    • Weekly Journal - Week 12
  • 13

    Startup Resource Library

    • Resources